Client Overview
Ata football is a prominent women’s soccer streaming service and app that had a rapidly growing community of players and fans. Despite its popularity, ata football faced significant challenges in acquiring new users due to the competitive nature of the app and live sports streaming market.
Objectives
To address these challenges, ata football partnered with Vallo Media to:
- Build a performance marketing funnel
- Increase user acquisition
- Lower the Cost Per Install (CPI)
- Boost active weekly users
- Facilitate a successful acquisition by a major sports streaming platform
Strategy and Execution
Vallo Media launched a comprehensive user acquisition campaign for ata football. The campaign included a multi-channel approach utilizing:
- Social Media Advertising: Leveraging platforms like Facebook, Instagram, and Twitter to target female soccer fans.
- Search Engine Marketing (SEM): Implementing targeted pay-per-click (PPC) campaigns on Google and Bing to drive high-intent traffic to the app’s landing page.
- Display Advertising: Utilizing banner ads and pop-ups on relevant websites.
- Video Advertising: Creating engaging video content highlighting the unique features of the ata football app.
- SEO: Enhancing search engine visibility through keyword optimization, backlink building, and high-quality content to drive organic traffic to the app.
Performance Highlights
During the campaign period from 2021 to 2023, Vallo Media achieved significant results for ata football:
- 18,570 Streaming App Installs:
- In the last year in the US alone, demonstrating effective reach and engagement strategies.
- 13,950 Active Weekly Users:
- A substantial number of users consistently engaging with the app, indicating high retention rates.
- $6.20 Average Cost Per Install:
- A significant reduction in CPI, making the user acquisition process more cost-effective.
Impact
- 62% Decrease in CPI:
- Through optimized ad spend and targeting, Vallo Media reduced the CPI by 62%, maximizing the return on investment.
- Doubling Active Users:
- The campaign successfully doubled the number of active users, enhancing the app’s value proposition.
Major Milestone
- Acquisition by DAZN:
- Vallo Media’s effective strategies and the app’s robust user growth led to ata football being acquired by DAZN, a leading global sports streaming service. This acquisition marks a significant achievement and a testament to the success of the marketing efforts.
Conclusion
Vallo Media’s strategic and multifaceted approach to user acquisition not only increased ata football’s market presence but also played a crucial role in facilitating its acquisition by DAZN. The collaboration showcases Vallo Media’s expertise in driving growth and achieving client objectives in a highly competitive market.