by Anthony Chiaravallo | Jun 4, 2024 | Performance Media
In the highly competitive world of casinos, a robust marketing strategy is crucial for attracting and retaining customers. As the industry continues to evolve with technological advancements and changing consumer preferences, it’s essential to stay ahead with...
by Anthony Chiaravallo | May 18, 2024 | Performance Media
For any industry, not knowing who your target market is and what they want is like doing business in the dark. You must determine who you will be marketing to or attempting to “connect with” before you decide what message you want to send. Start by asking...
by Anthony Chiaravallo | Apr 21, 2024 | Performance Media
How to measure paid media success? One of the main advantages of implementing a paid media strategy is the ability to measure success through paid media KPIs, data-driven insights and ROI attribution. The first key to any successful paid media strategy is to establish...