Introducing the Digital Marketing Accelerator™ from Vallo Media

  • Customized for PR agencies & fast growing brands
  • Includes performance marketing strategy + media plan
  • Creative development across target media channels
  • Full campaign management, execution & optimization
  • Significantly grow customer base, revenue & profits

The Digital Marketing Accelerator™ is a high impact performance marketing program designed to accelerate digital marketing results and grow revenue from performance media.

Building Your Marketing Machine

Full service performance media strategy & execution across high efficiency digital marketing channels. Expertise spans search, social and programmatic to deliver customized results for each client’s advertising.

Digital Marketing Accelerator

MARKETING PROCESS OVERVIEW

The Digital Marketing Accelerator™ is designed to maximize your return-on-investment in marketing. It’s like having your very own CMO for a fraction of the cost.
1. Mapping Your Marketing Transformation

At the onset of our program we will develop a roadmap designed to guide your marketing transformation and outline the core strategies we will leverage to generate results. This step is extremely important to understand how we will work through this marketing program.

Here’s what we cover:

  • Our main purpose and objective — building your “Marketing Machine”
  • Strategy overview,  general workflow and planning how we will work together
  • Foundational research, marketing processes and success factors
  • Switching to the new model of integrated performance marketing
1. Mapping Your Marketing Transformation

At the onset of our program we will develop a roadmap designed to guide your marketing transformation and outline the core strategies we will leverage to generate results. This step is extremely important to understand how we will work through this marketing program.

Here’s what we cover:

  • Our main purpose and objective — building your “Marketing Machine”
  • Strategy overview,  general workflow and planning how we will work together
  • Foundational research, marketing processes and success factors
  • Switching to the new model of integrated performance marketing
2. Data Immersion & Audience Research

Once we’ve mapped what your marketing transformation looks like, we will work together on an audit of all existing data/marketing systems as well as begin to research target audience segments.

Here’s what we cover:

  • Brand and audience research
  • Understanding the what and the why
  • Crafting your audience/offer/outcome
  • Developing your unique value proposition
3. Strategy Development & Goal Setting

Next we will take the data and insights from the prior phase and develop a go-to-market strategy along with establishing our sales goals.

Here’s what we cover:

  • Performance marketing goals and business KPI setting
  • Audience driven media planning
  • Mapping your audience journey
  • Key digital channels and partners
  • Measurement and ROI strategy
4. Audience Messaging & Creative Expression

Once your strategy is complete we will turn towards the development of your marketing messages and creative assets designed to solicit a response from our target audience and drive measurable qualified business outcomes.

Here’s what we cover:

  • Converting research insights to marketing messages
  • Strategy for message testing, CTAs and optimization
  • Marketing funnel development & audience segmentation
  • Ad type selection, strategy and audience building
  • Developing your creative campaign elements
5. Channel Strategy & Marketing Machine

Once we have run some creative and audience tests we will build out your marketing funnel and implement an omnichannel media strategy aimed at driving ROI.

Here’s what we cover: 

  • Finalizing your marketing plan and media strategy
  • Setting up your measurement systems and KPI tracking
  • Digital ad campaign setup process & implementation
  • Launching your first test campaigns & analyzing performance
  • Leveraging key insights to improve outcomes
6. Campaign Deployment, Measurement & ROI

Once we have some performance under our belt we will work on setting up and launching your next set of paid marketing campaigns aimed at driving growth within your campaigns.

Here’s what we cover: 

  • Launching your larger scale campaigns
  • Real-time message testing and optimization
  • Growing and managing your campaigns
  • Systematize your marketing to scale impact & ROI
7. Accelerating Digital Transformation

In this next step, we will develop a strategy aimed at accelerating your most successful campaigns & messages to drive even more ROI.

Here’s what we cover: 

  • Building long-term connections with your customers
  • Cultivating & delighting your marketing tribe
  • Accelerating digital marketing transformation
  • Marketing strategies to scale your sales funnel

See if the Digital Marketing Accelerator™ program is right for you. Schedule a free business strategy session with us now:

testimonials
Anthony is that rare talent who can talk at the highest levels of strategy, and execute at the deepest depths of detail. I learned from Anthony every time we spoke – EVERY time. And not just about paid media, which he was brilliant at, but I learned about how to do integrated marketing better, and how to get results that actually mattered.

Anthony’s confidence is contagious — I would watch him pitch clients in awe of his knowledge; he has an innate ability to make the complex seem ordinary. Most of all, he was an amazing colleague and team leader — he built his practice from scratch, and paved the way for our agency’s success in the paid and performance media space. I’m glad I got to be his colleague; I’m honored to be his friend.

Gary Goldhammer

EVP, Digital Innovation Group, BCW Global

Working with Anthony is always a great experience, and it is a treat because he is so genuine and kind. Anthony is passionate about causes that matter and ways in which we can collectively improve this world, and has the right idea about how to market important programs and create content for maximum visibility. I and my clients have reaped the benefits of his work, especially at Conscious Connection!
Silvie Snow-Thomas

Vice President of Impact, Elle Communications

I know how precious your time is. That's why this program is accelerated to deliver results FAST.

We are so confident that our marketing strategies will deliver results that we will work for free if they don’t. No annual contracts, no setup fees―just results.

 

Schedule a free strategy session now and get on the path toward generating more revenue from marketing.

Schedule Your Free Strategy Session