We solve your digital marketing challenges and unleash ROI.
- Data immersion & audience research
- Performance tracking clean-up & KPI goals
- Performance marketing strategy + media plan
- Creative development across target media channels
- Full campaign management, execution & optimization
- Significantly grows sales, customer base, revenue & profits
Building Your Marketing Machine
Full service performance media strategy & execution across high efficiency digital marketing channels. Expertise spans search, social and programmatic to deliver customized results for each client’s advertising.
OUR PROCESS
Our proprietary process is designed to maximize your return-on-investment in marketing. It’s like having your very own CMO for a fraction of the cost.
1. Mapping Your Marketing Transformation
At the onset of our program we will develop a roadmap designed to guide your marketing transformation and outline the core strategies we will leverage to generate results. This step is extremely important to understand how we will work through this marketing program.
Here’s what we cover:
- Our main purpose and objective — building your “Marketing Machine”
- Strategy overview, general workflow and planning how we will work together
- Foundational research, marketing processes and success factors
- Switching to the new model of integrated performance marketing
1. Mapping Your Marketing Transformation
At the onset of our program we will develop a roadmap designed to guide your marketing transformation and outline the core strategies we will leverage to generate results. This step is extremely important to understand how we will work through this marketing program.
Here’s what we cover:
- Our main purpose and objective — building your “Marketing Machine”
- Strategy overview, general workflow and planning how we will work together
- Foundational research, marketing processes and success factors
- Switching to the new model of integrated performance marketing
2. Data Immersion & Audience Research
Once we’ve mapped what your marketing transformation looks like, we will work together on an audit of all existing data/marketing systems as well as begin to research target audience segments.
Here’s what we cover:
- Brand and audience research
- Understanding the what and the why
- Crafting your audience/offer/outcome
- Developing your unique value proposition
3. Strategy Development & Goal Setting
Next we will take the data and insights from the prior phase and develop a go-to-market strategy along with establishing our sales goals.
Here’s what we cover:
- Performance marketing goals and business KPI setting
- Audience driven media planning
- Mapping your audience journey
- Key digital channels and partners
- Measurement and ROI strategy
4. Audience Messaging & Creative Expression
Once your strategy is complete we will turn towards the development of your marketing messages and creative assets designed to solicit a response from our target audience and drive measurable qualified business outcomes.
Here’s what we cover:
- Converting research insights to marketing messages
- Strategy for message testing, CTAs and optimization
- Marketing funnel development & audience segmentation
- Ad type selection, strategy and audience building
- Developing your creative campaign elements
5. Channel Strategy & Marketing Machine
Once we have run some creative and audience tests we will build out your marketing funnel and implement an omnichannel media strategy aimed at driving ROI.
Here’s what we cover:
- Finalizing your marketing plan and media strategy
- Setting up your measurement systems and KPI tracking
- Digital ad campaign setup process & implementation
- Launching your first test campaigns & analyzing performance
- Leveraging key insights to improve outcomes
6. Campaign Deployment, Measurement & ROI
Once we have some performance under our belt we will work on setting up and launching your next set of paid marketing campaigns aimed at driving growth within your campaigns.
Here’s what we cover:
- Launching your larger scale campaigns
- Real-time message testing and optimization
- Growing and managing your campaigns
- Systematize your marketing to scale impact & ROI
7. Accelerating Digital Transformation
In this next step, we will develop a strategy aimed at accelerating your most successful campaigns & messages to drive even more ROI.
Here’s what we cover:
- Building long-term connections with your customers
- Cultivating & delighting your marketing tribe
- Accelerating digital marketing transformation
- Marketing strategies to scale your sales funnel
See if our full-service paid media solution is right for your business. Schedule a free strategy session with us:
Anthony from Vallo Media is that rare talent who can talk at the highest levels of strategy, and execute at the deepest depths of detail. I learned from Anthony every time we spoke – EVERY time. And not just about paid media, which he was brilliant at, but I learned about how to do integrated marketing better, and how to get results that actually mattered.
Anthony’s confidence is contagious — I would watch him pitch clients in awe of his knowledge; he has an innate ability to make the complex seem ordinary. Most of all, he was an amazing colleague and team leader — he built his practice from scratch, and paved the way for our agency’s success in the paid and performance media space. I’m glad I got to be his colleague; I’m honored to be his friend.
I know how precious your time and budget is. That's why our agency is built to deliver results fast & efficiently.
We look forward to reviewing your business and uncovering opportunities for digital marketing transformation.
Schedule a free strategy session now and get on the path toward generating more revenue from marketing.