Press

Check out some of our most recent media features.

VISIT OSLO’S SUBVERSIVE AD STRATEGY: DON’T VISIT US

Our analysis for the AdBuzz Daily praised VisitOSLO’s latest ad for its clever blend of refined humor and unconventional narrative, drawing inspiration from filmmaker Joachim Trier. The ad contrasts traditional tourism imagery with witty commentary, offering a fresh and authentic view of Oslo. This approach has generated significant buzz and is hailed as a standout in the tourism sector.

READ MORE | July 2, 2024

THINK TWICE BEFORE PAUSING YOUR MARKETING BUDGETS

Cutting marketing budgets during economic downturns can offer short-term savings but risks long-term damage to brand health and market share. Maintaining or strategically reducing budgets, rather than pausing them entirely, helps sustain visibility, engagement, and competitive advantage. The piece provides insights and examples to support the importance of consistent marketing investment.

READ MORE | June 14, 2024

WHY PAUSING PAID MEDIA RIGHT NOW IS A BAD IDEA

Cutting paid media during economic downturns is a strategic misstep. By maintaining ad spend, we help our clients preserve market presence and capture market share from competitors who cut back. This approach not only sustains visibility but also drives better long-term results, proving that consistent advertising is a crucial investment, not an expendable cost

READ MORE | June 12, 2024

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